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Mc Carthy noted VH1’s “wonderful, rich history” in pop culture, calling the network “the first pop culture brand.” “That’s our heritage, that’s where our sweet spot is, and the crystallized brand position has helped us decide which shows stayed and how we developed new shows.” For more on VH1’s programming strategy and the future of existing series like , a nostalgic take on reality with Lance Bass as one of the hosts, will make its series’ debut on August 16.